Search Engine Optimization (SEO) is one of the oldest forms of Digital Marketing with its roots going back to the early nineties.  It wasn't however until 1997, when Google was formally launched that website owners began to understand the power of search engines and the subsequent benefits of a website ranking at the very top of search engine results pages.  In essence, websites that rank well, drive more traffic and have a greater opportunity of generating leads and business than those who do not rank as well. Google developed its algorithm in those early days, and this formula created the foundations for what has turned Google from a small start-up founded in a Palo Alto garage into a juggernaut that it is today, valued at close to $1 trillion.

The earliest Search Engine Optimizers were those who tested the boundaries of these algorithms in an attempt to understand how a website can rank higher than another and once results started to indicate a logic behind these rankings, Search Engine Optimization or SEO as it is more commonly known, was born and with it a new industry.  Today, there are hundreds of thousands of SEO agencies, SEO professionals and SEO experts located in virtually every town and city around the world.

We're biased, but in our opinion, the answer is a resounding "yes"!  But to fully understand the reasons why, much of your decision should be based on how important it is for your business to rank well (ie at the top of page 1) of Google search engine results for searches that are relevant to your business (ie your products and services). However, as a business professional, you're probably wondering what the actual value of ranking well is.  You need to know how much this is worth and how much SEO can benefit your business. In short, you need to know how much SEO is worth in cold hard cash! SEO company in dubai, we believe that Search Engine Optimisation (or what we prefer to call “Search Engine Ownership” ) is one of the most valuable assets for any business.