SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to drive organic (non-paid) traffic to a website by ensuring it is easily discoverable by search engines like Google. SEO involves various strategies, including keyword research, content optimization, on-page and off-page techniques, and technical improvements. By aligning a website with search engine algorithms, businesses can enhance their chances of appearing higher in search results, attracting more relevant visitors, and ultimately increasing conversions or sales. In essence, SEO helps ensure that a website is both user-friendly and optimized for search engines, making it easier for potential customers to find it.

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