Market segmentation involves dividing a broad audience into smaller, more specific groups based on characteristics like demographics, behavior, or needs. By understanding these segments, developers can create best app ideas tailored to each group’s unique requirements. For example, an app targeting fitness enthusiasts can be segmented further into beginners, advanced athletes, and those interested in specific workouts like yoga or HIIT. Each segment would require different features and content. This targeted approach ensures the app is relevant and valuable to its intended audience, increasing its chances of success.