Microsoft Excel consulting can enhance sales and marketing analytics by developing customized models and dashboards that track key metrics such as sales performance, customer acquisition, and marketing ROI. They use Excel’s advanced data analysis tools to help businesses identify trends, segment customers, and forecast future sales. By automating data collection and reporting, consultants ensure that sales and marketing teams have real-time insights into campaign effectiveness and customer behavior, enabling more informed decisions. These tailored solutions improve data-driven strategies, leading to more effective sales and marketing efforts.